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What if you had a handy tool that could go anywhere with you and help you generate better ideas and immediately evaluate the ones you hear from other people? It may sound like magic but it’s actually based on years of studying major breakthroughs and discovering the elements common to all of them.

The Breakthrough Generator wheel gives you a systematic way to think like Netflix™ and create your own breakthroughs. There are a lot of tools that help you generate endless possibilities but the Breakthrough Generator wheel helps you generate new possibilities based on benefits that are actually important to customers!

For instance, what is it about Netflix™ that made it such a breakthrough success? Primarily, it made it far easier to rent movies and took away that Friday night rush to the video store only to find that all the movies you wanted to see already gone. Here's the Breakthrough Generator formula:

But, Netflix™ didn’t stop there, it also integrated several secondary breakthrough magnets such as color (the red envelope), information (extensive movie descriptions and ratings help you find movies you might really like) and flexibility (several different price packages allow you to see as many… or as few… movies as you like).

Ideas happen anytime, anywhere… you will definitely want to carry this light-weight, low-tech, high-return tool with you everywhere. Use it in meetings, at lunch while you’re sketching out a new project or at your computer when writing up a new project. It only weighs an ounce but it will help you find a ton of ideas!